Scholarly Publishing: De Gruyter Announces a Reorganization of Its Imprints
From De Gruyter:
Following the successful integration of Akademie and Oldenbourg Wissenschaftsverlag, De Gruyter is proud to announce the reorganization of its imprints.
As of January 2014, all titles in the fields of history, economics, computer science, and German-language engineering will be published under the “De Gruyter Oldenbourg” brand. In addition, titles that are produced in cooperation with a scientific academy will appear under the “De Gruyter Akademie Forschung” imprint.
“Our catalog has grown considerably in recent years. In order to ease orientation for authors and users, the established and respected brands of Akademie and Oldenbourg will assume a permanent position in our portfolio, complementing the traditional De Gruyter brand,” says Sven Fund, Managing Director of De Gruyter. “This umbrella brand strategy will also help us to achieve the greatest possible visibility internationally.”
A number of brands will remain unchanged: “De Gruyter Mouton” for linguistics; “De Gruyter Saur” for the library sciences; and the Swiss publisher “Birkhäuser”.
Periodicals, books, and databases in all other subject areas will be published under the umbrella brand of “De Gruyter.”
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