New App For iOS Launching Today: “Confide, a Snapchat for the Corner Office”

From Bloomberg/Businessweek:

Two-year-old Snapchat has achieved a multibillion-dollar valuation by creating a technology for disappearing selfies aimed at teenage users. Now companies are pitching similar apps that they say provide untraceable message delivery, except they’re designed for corporate users that want a higher level of security than Snapchat can offer. The latest is Confide, a text-based iOS app released on Jan. 8 by former AOL (AOL) executive Jon Brod and Howard Lerman, chief executive officer of location-services company Yext.
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Confide’s founders say their service is aimed at professionals who want to speak candidly about delicate personnel or legal matters without leaving a trail that exposes proprietary information.
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Brod, Confide’s president, says it’s up to users to make sure they exercise proper caution and judgment. His app’s interface looks like an e-mail inbox, except that when you open a message, the text is covered by colored boxes that you have to run your fingers over to remove.

Read the Complete Article
Includes a mention of other companies developing services in this area and a brief discussion about legal issues surrounding using a service like this in the business world.
See Also: Business Insider’s Guide to Using Confide
See Also: Direct to Confide (via iTunes App Store)
See Also: Confide: an app for execs who want sensitive messages to vanish Snapchat-style (via Gigaom)

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