May 28, 2022

New App For iOS Launching Today: “Confide, a Snapchat for the Corner Office”

From Bloomberg/Businessweek:

Two-year-old Snapchat has achieved a multibillion-dollar valuation by creating a technology for disappearing selfies aimed at teenage users. Now companies are pitching similar apps that they say provide untraceable message delivery, except they’re designed for corporate users that want a higher level of security than Snapchat can offer. The latest is Confide, a text-based iOS app released on Jan. 8 by former AOL (AOL) executive Jon Brod and Howard Lerman, chief executive officer of location-services company Yext.


Confide’s founders say their service is aimed at professionals who want to speak candidly about delicate personnel or legal matters without leaving a trail that exposes proprietary information.


Brod, Confide’s president, says it’s up to users to make sure they exercise proper caution and judgment. His app’s interface looks like an e-mail inbox, except that when you open a message, the text is covered by colored boxes that you have to run your fingers over to remove.

Read the Complete Article
Includes a mention of other companies developing services in this area and a brief discussion about legal issues surrounding using a service like this in the business world.

See Also: Business Insider’s Guide to Using Confide

See Also: Direct to Confide (via iTunes App Store)

See Also: Confide: an app for execs who want sensitive messages to vanish Snapchat-style (via Gigaom)

Confide  Your off the record messenger on the App Store on iTunes

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.