New Info Brief from Pew Internet: “African Americans and Technology Use”
This report on African Americans and technology is the first in a series of demographic snapshots of technology use and adoption among different groups of adults in the United States. Based on a survey of 6,010 American adults, including 664 who identify as African American, it offers a detailed look at a number of key subgroups within the black population such as: men vs. women, old vs. young, low income vs. high income, and parents vs. non-parents.
- African Americans trail whites by seven percentage points when it comes to overall internet use (87% of whites and 80% of blacks are internet users). At the same time, blacks and whites are on more equal footing when it comes to other types of access, especially on mobile platforms.
- Overall, 73% of African American internet users—and 96% of those ages 18-29—use a social networking site of some kind. African Americans have exhibited relatively high levels of Twitter use since we began tracking the service as a stand-alone platform.
- 92% of African Americans own a cell phone, and 56% own a smartphone.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.