Statistics: U.S. Commercial Computing Device Sales Set to End 2013 with Double-Digit Growth
From the NPD Group:
Year to date through November 2013, 14.4 million desktops, notebooks, and tablets were sold through U.S. commercial channels, leading to a 25.4 percent increase over 2012, according to The NPD Group’s Distributor Track and Commercial Reseller Tracking Service. This stellar performance follows the 3.1 percent sales increase experienced in 2012
Desktop sales through the channel increased 8.5 percent, notebooks grew 28.9 percent, and tablets jumped 49 percent growth over the same time period in 2012. Windows notebooks* showed no growth over 2012, Windows desktops* increased by nearly 10 percent and Apple sales for notebooks and desktops combined fell by 7 percent.
[Our emphasis] Chromebooks, and Android tablets collectively had the biggest impact on sales growth, with 1.76 million units going through the channel from January through November of this year, compared to just 400,000 units in 2012.
Chromebooks accounted for 21 percent of all notebook* sales, up from negligible share in the prior year, and 8 percent of all computer and tablet sales through November, up from one tenth of a percent in 2012 – the largest share increase across the various product segments.
Tablet sales captured more than 22 percent of all personal computing device sales sold through the commercial channel through November, Windows tablet sales nearly tripled off a very small base, and Android tablet sales grew more than 160 percent. Apple iPad sales accounted for 59 percent of the volume in the tablet market.
HP led commercial personal computing devices; but even with a 6 percent increase in total notebook sales its small exposure to booming tablet market drove its share down. Lenovo remained the second largest channel vendor with notebook sales up almost 18 percent and, desktops up 30 percent. Even with strong tablet growth of over 200 percent Lenovo’s overall unit share remained flat as it too suffered from a lack of presence in the tablet segment. Apple’s dominant position in the tablet market which accounted for more than 80 percent of its commercial sales made it the third largest brand. Samsung, as a result of its rapid expansion of Chromebook and Android tablet sales, was ranked number four.
* Preconfigured desktop and notebook sales only
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.