Amazon Delivers A Great Christmas For Its Kindle, What About Others?
Some new findings from Flurry, a data analytics company.
From a Flurry Blog Post:
To identify what types of devices are most gifted, we compared new device activations on Christmas to the average for the first three weeks of December. This approach adjusts for the fact that the smartphone and tablet installed base is growing all the time, and therefore a large part of the difference between one Christmas and the next is a result of growth in the installed base rather than increased Christmas giving.
Overall, while still significant, we can see that the size of the Christmas activation bump has declined over time for most manufacturers who ever had one. Even Amazon has dropped from forty-one times its baseline activations on Christmas 2011 to twenty-four on Christmas 2013. This is likely to be due to the increased overall penetration of smartphones and tablets, and is expected in a maturing industry. With more people having smartphones and tablets there are fewer new users to give them to, and giving to existing users is more challenging since existing users are already tied into carrier contract renewal cycles, app ecosystems, etc.
As shown below, in each of the past three years WiFi tablets have been the most gifted devices, with activations this year more than six times greater on Christmas Day than on an average day in the first three weeks of December. Smartphones are the least gifted connected device form factor with cellular-enabled tablets in between. We believe WiFi tablets are the preferred connected device gift since they work out of the box.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.