A Big Five Publisher, a Major Airline, and a Bookseller Partner on Book/eBook Discovery Promotion
New for the holidays from HarperCollins, American Airlines, and Hudson Booksellers.
Btw, another airline/publisher partnership was announced in May when we learned about how Qantas and Hachette were creating “Stories for Every Journey” custom titles.
HarperCollins, American Airlines, and Hudson Booksellers Announcement
HarperCollins Publishers today announced a program with American Airlines and Hudson Booksellers to offer holiday travelers the opportunity to preview and receive discounts on selected HarperCollins bestselling titles throughout the peak travel season.
Between December 1, 2013 and January 1, 2014, HarperCollins will provide American Airlines customers a selection of full-length and excerpted HarperCollins books, and Hudson Booksellers will offer them a special discount on featured print titles bought in Hudson Booksellers stores and online.
American Airlines First and Business Class customers on select flights will be able to enjoy top HarperCollins titles on their inflight Samsung Galaxy Tab.
HarperCollins is the first and only publisher to have its content featured on the American Airlines branded Samsung tablets. Each device will also include a discount code for purchase of these selected HarperCollins titles, redeemable online and at more than 400 Hudson Booksellers locations.
All American Airlines and Hudson Booksellers customers are invited to download an eBook sampler containing a preview of the eight featured titles by digitally scanning advertisements in the Dec. 1 and Dec. 15 issues of American Way, the inflight magazine of American Airlines.
In Hudson Booksellers stores, the discount code will be promoted on posters, plasma TVs, bookmarks and more.
With the promotional discount codes, all American Airlines customers will receive 20% off the featured print titles bought in Hudson Booksellers stores and 40% off featured print titles bought online at http://www.hudsonbooksellers.com/aa. Hudson Booksellers customers will receive 40% off when purchasing featured titles online only.
Read the Complete Announcement (via HC)
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.