November 23, 2020

New Research Article: “Factors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective in Israel” (Preprint)

The following preprint was made available on the College and Research Libraries web site today. It is scheduled for publication in the January 2015 issue of C&RL.

Title

Factors Affecting Adoption of Facebook: An Exploratory Study of the LIS Community Perspective in Israel

Author

Noa Aharony
Department of Information Science, Bar-Ilan University
Ramat Gan, Israel 

Source

College and Research Libraries (Preprint)

Abstract

This study seeks to investigate whether information professionals, as well as LIS students, are ready to assimilate Facebook in their work and educational environments. The study uses the Technology Acceptance Model (TAM) as well as some characteristics of the “Big Five” model of personality as a theoretical base from which to predict factors that may influence the adoption of Facebook by information professionals as well as by LIS students. Findings reveal that the TAM, as well as other personal characteristics, significantly predict the likelihood of Facebook use, and highlight the importance of individual characteristics when considering technology acceptance.

Direct to Full Text Article (36 pages; PDF)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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