NPD: Over Half of Children in U.S. Now Using Smart Devices
From an NPD Report Announcement:
[In a new report from NPD Group] 79 percent of parents with children ages 2 – 14 report that they or their children own some type of mobile device, such as a traditional cell phone, smartphone, or tablet; up from 63 percent last year.
One year ago, when NPD conducted this study for the first time, fewer than half of the families surveyed were smart device capable, and only about a third of children used a tablet or smartphone. This year’s survey update revealed that 51 percent of children are now using smart devices, and nearly 40 percent of the kids represented in the survey are considered a primary user of these devices.
Findings from this latest report show there was modest disruption of traditional play patterns, more so for video games than other forms of entertainment, but there has been little impact on traditional toys.
According to the report, the number of activities children do on their smart devices is increasing, but playing games using gaming apps remains their favorite type (87 percent). Gaming apps remain the most popular type of apps among children ages 2 – 14 using any smart device but, unlike last year, boys no longer edge out girls in use; females are now equally as likely to use gaming apps as boys.
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Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.