March 1, 2021

Analytics: Nielsen Acquiring Two Book Tracking Services from Bowker

Note: R.R. Bowker is a ProQuest “affiliated” business. 

From PW:

In a move that enhances its global print and e-book sales tracking and analysis capabilities, Nielsen, the media and information measuring service, is acquiring book data vendor R. R. Bowker’s Business Intelligence and Commerce Solutions product units. The deal will close in a month, and gives Nielsen the ability to measure e-book sales in the U.S. and U.K., while also tracking book volume and sales trends using a variety of demographic criteria.

The two services will be integrated into the Neilsen book tracking platform—which includes the BookData, BookNet, Registration Agencies and BookScan services—and will also allow Neielsen to offer retailers a service that can source and order books throughout the English-language book market.

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From a Nielsen News Release:

“Our commitment at Bowker and ProQuest is to develop solutions that streamline the workflow of our customers,” said ProQuest CEO Kurt Sanford. “By bringing together Nielsen and Bowker analytic services, book publishers will receive the critical data they require to navigate the transition to digital-first publishing, through one tool set from one source, significantly simplifying the collection of business intelligence.”

Bowker will continue to play a key role for book publishers by powering and transforming book discovery. Working closely with its affiliate ProQuest, Bowker will focus on facilitating and enhancing book discovery through technology solutions, such as Syndetic Solutions™ and Summon, and through identifier services (including ISBNs and ISNIs).

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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