COPPA: Revised Children’s Online Privacy Protection Rule Goes Into Effect Today

From the Federal Trade Commission:

The Federal Trade Commission’s revised Children’s Online Privacy Protection Act Rule took effect today, giving parents greater control over the online collection of their children’s personal information. The revised COPPA rule culminates more than two years of review by the agency to modernize the rule.
The revised COPPA rule addresses changes in the way children use and access the Internet, including the increased use of mobile devices and social networking. The modified rule, approved by the Commission in December 2012, widens the definition of children’s personal information to include persistent identifiers such as cookies that track a child’s activity online, as well as geolocation information, photos, videos, and audio recordings.
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The COPPA rule was mandated when Congress passed the Children’s Online Privacy Protection Act of 1998. It requires that operators of websites or online services that are either directed to children under 13 or have actual knowledge that they are collecting personal information from children under 13 give notice to parents and get their verifiable consent before collecting, using, or disclosing such personal information, and keep secure the information they collect from children.

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