Report Highlights: 1 in 4 Kindle Users Still Buying Print Titles at Bookstores

From Simba Information:

Media forecast and research firm Simba Information has released the 2013 edition of Trends in Digital and Trade Book Retailing.
This new report, which compiles data from proprietary surveys and additional sources to study the print and digital book retailing business, uncovers some of the nuances and contradictions of the consumer book market [Our emphasis] which include the finding that one in four adults who have used a Kindle to read an e-book in the last three months have also bought at least one book at an independent, local or used bookstore, and more than one in five have used a chain bookstore.
“While adults who use certain kinds of e-book readers are going to be more likely to stick with digital generally, we’ve found there are a lot more e-book users who still buy print books at bookstores and other channels,” said Michael Norris, senior analyst of Simba Information’s Consumer Media & Technology practice, commenting on the report. “It’s an important thing to remember as we look back on the slowing e-book market of 2012, because looking at the big picture of print and digital book retailing tells us a lot of people buy both formats from multiple sources.”

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