Print: “Publisher Bets on Big Collectible Books”

From a Wall Street Journal Article:

While many book publishers are heavily investing in the digital frontier, Benedikt Taschen is looking to corner the market in oversize collectible books.
His Cologne, Germany-based publishing house, Taschen, collaborated with Sebastião Salgado, a Brazilian photojournalist and Unicef Goodwill Ambassador who spent the past eight years traveling to remote places untouched by deforestation, urbanization and the modern world, to produce “Genesis.” The 704-page two-volume collection of black-and-white photos depicts Mr. Salgado’s trek, which included a 47-day journey tracking 7,000 reindeer across Northern Siberia and a roughly 525-mile hike in the Simien Mountains of Ethiopia.
The art edition retails for $9,000, weighs a combined 130 pounds—packaging and bookstand included—and stands nearly four feet tall.
[Clip]
Taschen publishes about 100 titles per year, each of which must be approved by Mr. Taschen himself. Recently, Taschen and the Rolling Stones signed a deal to produce the band’s official tribute book.

Read the Full Text Article
Additional Info (With Image) About Genesis (via Taschen)
See Also: TED Photography Blog Entry About Genesis
Learn More About Taschen Books, Review their Catalog

Video About Genesis Project and Book

Filed under: Companies (Publishers/Vendors), News, Publishing