Hour-by-Hour Examination: Smartphone, Tablet, and Desktop Usage Rates in U.S. and Canada
Here’s a new report that, although aimed at online marketers, might be of interest to some of you.
From Chikita Insights:
Recent analyst estimates point to mobile Internet usage overtaking desktop-based Web traffic as early as 2014. This isn’t a tremendous surprise. With smartphones, users have become accustomed to immediate communication and ubiquitous Web access, and with the advent of higher data speeds, users get a broadband-type Web experience via their mobile phone. Moreover, easy accessibility and portability of mobile devices supports their usage around the clock. With mobile having made Web browsing a truly 24-hour affair, Chitika Insights wanted to quantify mobile and desktop usage as a function of hour of the day.
Along with analysis, three additional charts are available in the complete report:
- North American Smartphone Web Browsing Activity (by Time of Day)
- North American Tablet Web Browsing Activity (by Time of Day)
- North American Desktop Web Browsing Activity (by Time of Day)
Direct to Full Text
Filed under: Data Files, News, Patrons and Users
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.