German Book Retailers Team Up Against Amazon with New eReader
German book retailers have teamed up with Deutsche Telekom to produce their own eReader to challenge the dominance of Amazon.com in the growing market for digital books.
Thalia, Weltbild, Hugendubel and Club Bertelsmann will start selling the ‘Tolino’ eReader from March 7, with over 300,000 books available for download, to compete with Amazon’s Kindle and Apple’s tablets, the companies said in a joint statement on Friday.
While e-books make up over 10 percent of the book market in the United States, that proportion is at just 3.2 percent for the German market.
But the market is growing fast, with sales of e-books tripling in 2012 to 102 million euros, according to market research group GfK. E-books could account for 17 percent of sales on the German book market by 2015.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.