New Report from Nielsen on “How the Mobile Consumer Connects Around the Globe”
The report examines mobile consumer behavior, device preference and usage in Australia, Brazil, China, India, Italy, Russia, South Korea, Turkey, the U.K. and the U.S.
Mobile usage also differs by device type and market. Smartphone owners tend to gravitate toward games and social networks, though the level of activity varies depending on the market. For example, smartphone owners in the U.S. were most likely to watch video and use maps/navigation apps, while Chinese users were more likely to access news and weather updates via their mobile apps. More than half of smartphone users in South Korea regularly use their devices for mobile banking, compared with 22 percent in Italy.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.