New Survey Findings From Pew Shows Social Networking Popular Across Globe

New from Pew Global Attitudes Project.
From A Summary Report:

Social networking has spread around the world with remarkable speed. In countries such as Britain, the United States, Russia, the Czech Republic and Spain, about half of all adults now use Facebook and similar websites. These sites are also popular in many lower-income nations, where, once people have access to the internet, they tend to use it for social networking.

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Meanwhile, cell phones have become nearly ubiquitous throughout much of the world, and people are using them in a variety of ways, including texting and taking pictures. Smart phones are also increasingly common – roughly half in Britain, the U.S., and Japan have one. Globally, most smart phone users say they visit social networking sites on their phone, while many get job, consumer, and political information.
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In 19 of 21 countries, about three-in-ten or more of those polled use sites such as Facebook, including about half in Britain (52%), the U.S. (50%), Russia (50%), Spain (49%), and the Czech Republic (49%). Only in India (6%) and Pakistan (4%) is the percentage of adults who use social networking sites in single digits.¹
In every country polled, use of social networking sites varies by age. In 17 of 21 countries, there is a gap of 50 points or more in usage of social networking sites between those younger than 30 and those 50 or older. This gap is particularly pronounced in Italy, Poland, Britain and Greece, where at least 70 percentage points separate those in the younger group from those in the older group.

Read the Complete Report (34 pages; PDF)

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