Nielsen Releases Treasure Chest of Updated Social Media Usage Statistics For U.S.

The Social Media Report 2012 released today by Nielsen and NM Incite will be of interest (and value) not only to info pros who do social media planning and development but also to any library user researching the topic. It’s a must for your reference collection. A link to the 2011 report is also provided.
The full text report is available online (free). You can also register (fast/free) and grab a copy of the report as a PDF file.
Here are a few highlights and two charts from an overview blog post.

According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.  Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.
The recent proliferation of mobile devices and connectivity helped fuel the continued growth of social media. While the computer remains as the predominant device for social media access, consumers’ time spent with social media on mobile apps and the mobile web has increased 63 percent in 2012, compared to the same period last year.

Facebook remains the most-visited social network in the U.S. via PC (152.2 million visitors), mobile apps (78.4 million users) and mobile web (74.3 million visitors), and is multiple times the size of the next largest social site across each platform.  The site is also the top U.S. web brand in terms of time spent, as some 17 percent of time spent online via personal computer is on Facebook.

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