SUBSCRIBE
SUBSCRIBE
EXPLORE +
  • About infoDOCKET
  • Academic Libraries on LJ
  • Research on LJ
  • News on LJ
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Libraries
    • Academic Libraries
    • Government Libraries
    • National Libraries
    • Public Libraries
  • Companies (Publishers/Vendors)
    • EBSCO
    • Elsevier
    • Ex Libris
    • Frontiers
    • Gale
    • PLOS
    • Scholastic
  • New Resources
    • Dashboards
    • Data Files
    • Digital Collections
    • Digital Preservation
    • Interactive Tools
    • Maps
    • Other
    • Podcasts
    • Productivity
  • New Research
    • Conference Presentations
    • Journal Articles
    • Lecture
    • New Issue
    • Reports
  • Topics
    • Archives & Special Collections
    • Associations & Organizations
    • Awards
    • Funding
    • Interviews
    • Jobs
    • Management & Leadership
    • News
    • Patrons & Users
    • Preservation
    • Profiles
    • Publishing
    • Roundup
    • Scholarly Communications
      • Open Access

December 3, 2012 by Gary Price

Nielsen Releases Treasure Chest of Updated Social Media Usage Statistics For U.S.

December 3, 2012 by Gary Price

The Social Media Report 2012 released today by Nielsen and NM Incite will be of interest (and value) not only to info pros who do social media planning and development but also to any library user researching the topic. It’s a must for your reference collection. A link to the 2011 report is also provided.
The full text report is available online (free). You can also register (fast/free) and grab a copy of the report as a PDF file.
Here are a few highlights and two charts from an overview blog post.

According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.  Additionally, total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.
The recent proliferation of mobile devices and connectivity helped fuel the continued growth of social media. While the computer remains as the predominant device for social media access, consumers’ time spent with social media on mobile apps and the mobile web has increased 63 percent in 2012, compared to the same period last year.

Source: Nielsen

Facebook remains the most-visited social network in the U.S. via PC (152.2 million visitors), mobile apps (78.4 million users) and mobile web (74.3 million visitors), and is multiple times the size of the next largest social site across each platform.  The site is also the top U.S. web brand in terms of time spent, as some 17 percent of time spent online via personal computer is on Facebook.

Source: Nielsen

Direct to Full Text Report (free).

Filed under: Libraries, News, Patrons and Users

SHARE:

About Gary Price

Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.

ADVERTISEMENT

Archives

Job Zone

ADVERTISEMENT

Related Infodocket Posts

New IMLS Releases Research Brief: Access to Public Library Services and Materials During the First Nine Months of...

From IMLS: The Institute of Museum and Library Services announced today the release of a research brief on the public library response to community needs during the first 9 months ...

Video: Poet and Author Amanda Gorman Joins "CBS Mornings" For Her First Interview Since Her Poem And Book,...

From CBS News (via YouTube): Poet and author Amanda Gorman joins “CBS Mornings” for her first interview since her poem and book, “The Hill We Climb,” was restricted by a ...

GPO and NOAA Partner to Increase Permanent Public Access to NOAA Publications

From a Joint Announcement: U.S. Government Publishing Office (GPO) in partnership with the National Oceanic and Atmospheric Administration (NOAA) Central Library is working to add more than 47,000 unique items ...

Scholarly Communication: "Why Nature Will Not Allow the Use of Generative AI in Images and Video"

From a Nature Editorial: Why are we disallowing the use of generative AI in visual content? Ultimately, it is a question of integrity. The process of publishing — as far ...

NSF Releases Public Access Plan 2.0; NISO Welcomes New Board Members; & More News Headlines

AI For Drug Discovery: Digital Science Fully Acquires OntoChem Congressional Research Service (CRS) Director Under Fire Resigning at Congress’ Research Arm (via BGov) EU Busy with AI Assessing Copyright in ...

New Data From Circana: "Soaring Sales of LGBTQ Fiction Defy Book Bans and Showcase Diversity in Storytelling"

From Circana: Sales of LGBTQ fiction in the U.S. reached an all-time high in the 12 months ending May 2023, according to Circana, formerly IRI and The NPD Group, increasing by ...

University of Maryland Libraries Acquires Ford’s Theatre Records

From the University of Maryland Libraries: The University of Maryland Libraries is excited to announce the acquisition of Ford’s Theatre records. The Ford’s Theatre records will be archived with Special ...

Are Public Computers In Libraries Becoming Obsolete?; Chicago Sun-Times Introduces a 'Right to Be Forgotten' Policy; & More...

AI Is Used Widely, but Lawmakers Have Set Few Rules (via Stateline) Are Public Computers in Libraries Becoming Obsolete? (via Government Technology) California Expands Partnership with Dolly Parton’s Imagination Library ...

World First: Researchers Create CO2 Measurement Tool to Calculate Emissions Caused by Stored Digital Data

From  Loughborough University (via Newswise): By 2025, it is estimated that the global data will surpass 180 zettabytes The amount of digital data is doubling every two years A typical ...

Canada: National Network for Equitable Library Service (NNELS) Launches Its First-Ever Artificial Intelligence Narrated Audiobook

Here’s the Full Text of a NNELS Announcement: Have you noticed an increase in news lately about Artificial Intelligence (AI)? It is certainly a hot topic and something most of ...

Indiana School Librarians Worry New Law Banning 'Obscene' Books Will Harm Their Work and Students; Chicago Sun-Times Introduces...

Bloomsbury: Survival of Publishers Points to AI Prophecy Overkill (via FT, Subs Only) ||| Archived Version Indiana School Librarians Worry New Law Banning ‘Obscene’ Books Will Harm Their Work and ...

Journal Article: "Global Trends in Digital Preservation: Outsourcing Versus In-House Practices"

The article linked below was recently published by the Journal of Librarianship and Information Science (JOLIS). Title Global Trends in Digital Preservation: Outsourcing Versus In-House Practices Authors Rafiq AhmadBacha Khan ...

ADVERTISEMENT

FOLLOW US ON TWITTER

Tweets by infoDOCKET

ADVERTISEMENT

This coverage is free for all visitors. Your support makes this possible.

This coverage is free for all visitors. Your support makes this possible.

Primary Sidebar

  • News
  • Reviews+
  • Technology
  • Programs+
  • Design
  • Leadership
  • People
  • COVID-19
  • Advocacy
  • Opinion
  • INFOdocket
  • Job Zone

Reviews+

  • Booklists
  • Prepub Alert
  • Book Pulse
  • Media
  • Readers' Advisory
  • Self-Published Books
  • Review Submissions
  • Review for LJ

Awards

  • Library of the Year
  • Librarian of the Year
  • Movers & Shakers 2022
  • Paralibrarian of the Year
  • Best Small Library
  • Marketer of the Year
  • All Awards Guidelines
  • Community Impact Prize

Resources

  • LJ Index/Star Libraries
  • Research
  • White Papers / Case Studies

Events & PD

  • Online Courses
  • In-Person Events
  • Virtual Events
  • Webcasts
  • About Us
  • Contact Us
  • Advertise
  • Subscribe
  • Media Inquiries
  • Newsletter Sign Up
  • Submit Features/News
  • Data Privacy
  • Terms of Use
  • Terms of Sale
  • FAQs
  • Careers at MSI


© 2023 Library Journal. All rights reserved.


© 2022 Library Journal. All rights reserved.