While the vast majority of parents who own an iPad use it to read ebooks with their children, moms and dads like some aspects of the experience afforded by technology—others not so much, according to a new study by the Joan Ganz Cooney Center. Overall, the “QuickReport” of 1200 respondents with children ages two to six found that that most iPad owners still prefer reading print books with their kids and believe their children feel the same way.
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From Digital Book World:
Nearly three-quarters of iPad owners who read e-books with their children prefer reading print books with them to e-books; and about half of children say the same thing. Meanwhile, less than 10% of both children and parents prefer to read e-books when they read together, according to the study produced by the Joan Ganz Cooney Center at Sesame Workshop, a New York-based non-profit dedicated to studying and promoting children’s reading. About 40% of children and 20% of parents like reading both equally.
QuickReport: Parent Co-Reading Survey (8 pages; PDF)
by Sarah Vaala and Lori Takeuchi
Joan Ganz Cooney Center at Sesame Workshop
September 18, 2012
To follow up on insights revealed in our Print vs. E-books QuickStudy, the Joan Ganz Cooney Center conducted a second QuickStudy to survey parents about reading books with their 2-to-6-year-old children. In this survey we assessed family ownership of devices on which e-books can be read and included a set of questions about reading e-books with children since market research indicates these are emerging trends (Rainie et al., 2012). Because the Apple iPad has demonstrated a quick rise to dominance in the tablet marketplace, this report delves into iPad owners’ practices and perceptions surrounding the use of e-books in their kids’ literacy development. We found noteworthy patterns of perceptions and use of e-books among the families in this sample who own iPads. These patterns warrant broader conversations and pose important questions for researchers and designers.