Article: “The Amazon Effect”
From an Article Appearing in The Nation:
Amazon, not surprisingly, is keen to sharpen its competitive edge, to use every means at its disposal to confound, stymie and overpower its rivals. It is well positioned to do so: the introduction of the Amazon Kindle in 2007 led to a startling surge in e-book sales, which until then had been insignificant. Soon it was not unusual to see e-book sales jump by 400 percent over the previous year. An estimated 3 million e-readers were sold in 2009, the year Amazon began to sell its Kindle 2, the first e-reader available globally. Bezos called the Kindle a response to “the failings of a physical book…. I’m grumpy when I’m forced to read a physical book because it’s not as convenient. Turning the pages…the book is always flopping itself shut at the wrong moment.” Millions of people agreed and millions of Kindles were bought (though Amazon refuses to reveal exact numbers). Competing devices—including the Nook and the iPad, to name but two of the most prominent—began to proliferate and to give Amazon’s Kindle a run for its money, thanks to the e-book pricing arrangement between some publishers and Apple that attracted the ire of the Justice Department.
Read the Complete Article
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.