New data from Pricewaterhouse Coopers’ Global Entertainment and Media Outlook projects that e-books will make up 50 percent of the U.S. trade book market by 2016. What will happen in the rest of the world during that time? PwC gave paidContent an exclusive look at their e-book data, and here are some of their predictions.
By 2016, PwC expects, “e-books will account for half of total spending on consumer books” in the U.S. and the total U.S. consumer book market (print + digital) will be worth $21 billion, up from $19.5 billion in 2011.
In consumer books, the firm thinks “weak economic conditions will continue to limit print spending” in the near term and that e-books will “siphon off a portion of the print market,” ultimately resulting in the overall market remaining “stable in growth” as e-book spending counteracts (but doesn’t override) the decline in print book spending.
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