Just Released Report from Pew Internet: Twitter Use 2012
From the Report’s Overview:
As of February 2012, some 15% of online adults use Twitter, and 8% do so on a typical day. Overall Twitter adoption remains steady, as the 15% of online adults who use Twitter is similar to the 13% of such adults who did so in May 2011. At the same time, the proportion of online adults who use Twitter on a typical day has doubled since May 2011 and has quadrupled since late 2010—at that point just 2% of online adults used Twitter on a typical day. The rise of smartphones might account for some of the uptick in usage because smartphone users are particularly likely to be using Twitter.
African-Americans continue to use Twitter at very high rates—28% of online African-Americans are Twitter adopters, and 13% use the service on a typical day.
Usage by young internet users (those 18-24 years old) increased dramatically over the last year, with nearly one in three now using Twitter.
Our data also suggests that these trends are deeply intertwined with mobile Twitter usage on smartphones. Fully 20% of smartphone owners use Twitter overall, and 16% use the service specifically on their cell phones.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.