May 19, 2022

Fast Facts and Stats About Facebook (May 2012)

As Facebook prepares for its IPO on Friday, Matt Tatham at Experian Hitwise has shared a bunch of fast facts and stats about the social networking powerhouse according to Experian Hitwise Research.

Note: These facts/stats are U.S. only and do NOT include mobile access to Facebook.

Here’s some of what Matt has shared:

  • received 9% of all US Internet visits in April 2012.
  • 1 in every 5 page views in the US occurred on
  • The average visit time on is 20 minutes.
  • The term ‘Facebook’ is the most searched term in the US and has been for the past three years, starting the week ending July 18, 2009.
  • The top states where users are more likely to visit versus the online population are: West Virginia, Kentucky, Maine, Vermont, Arkansas, Iowa, Indiana, Mississippi, Oklahoma and Alabama based on year-to-date average.
  • 10 states account for 52% of visits to – California, Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, Georgia, North Carolina based on year-to-date average.
  • is the top overall site in the US, Canada, New Zealand, Hong Kong and Singapore. ranks 2nd in the UK, Brazil, France and Australia.

Even More Facts and Stats About Facebook in Matt’s Complete Blog Post

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.