The Journal of the American Medical Association and its specialty Archives journals are launching a new Web platform that makes it easier and faster for readers to navigate content from all 10 publications at once.
Instead of each existing within its own virtual silo, The JAMA Network integrates the journals online. It features a new search engine that allows readers to hunt for related content across all the publications, rather than having to search each journal’s website individually.
The launch of the network, scheduled for May 14, is the latest of several changes that ultimately will include a complete redesign of the journals and renaming of the nine specialty journals. Starting in January 2013, the Archives journals will have the JAMA name integrated into their titles. For example, Archives of Ophthalmology will become JAMA Ophthalmology, and Archives of Surgery will become JAMA Surgery. The goal is to ensure that readers know the journals are part of the JAMA family, said Elizabeth A. Jones, publisher, AMA periodical publications.
The search engine, which will be accessible on each of the journal’s websites and on the main website for The JAMA Network, will give readers more accurate search results. It uses semantic technology that recognizes concepts rather than just words. For example, a search for type 2 diabetes would display articles that use the term T2 diabetes, which the old system would not, Dr. Bauchner said. The launch of the new Web platform coincides with the release of JAMA’s global health theme issue.
Within a few weeks, The JAMA Network will roll out a new mobile app that will automatically detect what type of device a reader is using and optimize the content accordingly, Jones said.
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