March 24, 2018 to Acquire For $100 Million in Cash

From the Blog:

You may already know of – a fast-growing family history site that has clearly attracted new users to family history with a product that is easy to use and one that has proven to be a great way for people to get started with family history.

Over the past two years, has done a great job building strong relationships with a number of key family history organizations, including a partnership with the U.S. National Archives to provide free digital access to the recently released 1940 U.S. Federal Census. These types of relationships, along with some creative content acquisition strategies, have helped build out robust collection of 2.1 billion family history records and expand the interest in family history.

So what does this all mean? It means that the acquisition will enable to add a differentiated service targeted to a complementary segment of the growing family history category. In addition, will welcome a team of talented engineers, digital marketers, and family history innovators into the fold and also gain access to a proprietary technology platform that has supported’s rapid growth.

Read the Complete Blog Post

Update: According to an News Release, the Sale Price was $100 Million in Cash

Once the acquisition is completed, will continue to operate and develop using the existing brand and website. Most of the team, including key personnel in leadership, engineering, design, marketing, and business development, will transition to


“The 1940 census release was an extraordinary event for both and family history in general,” said Inflection [parent of] Executive VP of Business and Corporate Development John Spottiswood. “It spawned a new level of mainstream awareness about family history, and we’re excited that this momentum will only grow as joins the Ancestry family.”

The sale proceeds will further enhance Inflection’s existing product line and accelerate the development of a soon-to-be-announced major new product offering in the online identity space.

See Also: National Archives to Release 1940 Census Free Online on April 2, 2012, Announces Web Hosting Contract Awarded to Inflection (November 11, 2011)

Gary Price About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.