January 23, 2022

Reference: Healthcare: AdAge Map Shows Where People Get Sick, Dataset Also Available

The map shows prevalence of major illnesses by county. The dataset used to create the map also available as an XLS file.

From the Article and Map via AdAge:

As grim as it is to say this, for health-care marketers, knowing where people are sick is a useful data point. As part of the American Consumer Project, we asked GfKMRI to run their 25,000 household survey data through the Patchwork Nation segments.


IMS Health recently reported that spending on medicine rose to $320 billion in 2011. According to the Bureau of Labor Statistics, health-related categories such as insurance, medications and supplies take up 6.6% of total spending, up from 5.4% in 2000. Millennials in their 20s are spending a whopping 78% more than the baby boomers did when they were in their 20s.

Read the Complete Article, View Map

Direct to Data Set (XLS File)

Direct to Additional Background Information

Thanks to All Points Blog for the Link

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.