Toronto Public Library Approves Plan to Begin Selling Advertisements, First Up Will Be Ads on Due-Date Slips
UPDATE: The plan that’s described in the post and primary document below was approved last night (February 27, 2012) by the Toronto Public Library Board.
At its meeting tonight, the TPL board will consider a proposal to create an advertising policy for Toronto’s libraries. The reason such a policy doesn’t already exist is that the library system hasn’t needed one: TPL sells some ads in its printed program guides, but otherwise it has only ever allowed sponsorships.
The idea would be to start slowly, by hiring a contractor to sell ads that would be printed on the backs of due-date slips. With that accomplished, the library would hire a consultant to look for other advertising-sales opportunities that would, in the words of library staff, “maximize revenue and minimize impacts to the delivery of core library services.”
The Toronto Public Library is the busiest urban public library system in the world.
Read the Complete Article
See Also: Full Text of Toronto Public Library Advertising Policy (9 pages; PDF)
See Also: Environmental Scan of Advertising Policies At Libraries in Canada and U.S. (via Toronto Public Library)
Filed under: Libraries, Public Libraries
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.