UK: Volume of eBook Purchases Rising But Value of eBook Sales Shrinking
From a BML/ProQuest News Release:
E-book sales are rising to offset a decline in physical book purchases, but only in volume. With the lower price points of e-books versus their print counterparts, the value of book sales is shrinking.”
“The Books & Consumers survey shows that in the 48 weeks ending 27th November 2011, compared to the same period the previous year, British consumers’ purchases of physical books declined by 4%, with value down some 6%. However, with e-book purchases included, the total consumer book market grew very slightly in volume terms, up 0.4%, with a market value drop of 3% overall.
“The survey also looks at how the e-book industry fares by genre. The adult fiction market saw spectacular e-book growth in 2011, up from 2.8% of purchases in the four weeks ending 26th December 2010 to 12.5% in the four weeks to 27th November 2011. But again, as e-books are being bought for lower prices, they accounted for only 7.1% of adult fiction spending in the latest period.
Prices for e-books are climbing slightly, but are still significantly less than print books. The latest average price for a fiction e-book rose to £3.39, while fiction paperbacks averaged £4.96 and fiction hardbacks averaged more than £7.08.
Older buyers – 60-79 year olds – are outpacing their younger counterparts in the purchase of e-books. They now account for just over a quarter of the e-book market in value terms.
Read the Complete News Release
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.