New Survey Shows Accessibility Driving Demand for Content

From the Deloitte Web Site:

“Deloitte’s State of the Media Democracy (sixth edition) survey assesses media consumption preferences of nearly 2,000 consumers, ages 14 to 75 years old in the United States, revealing significant trends including increased access to content driving consumption, smartphones continuing to challenge other devices and the role of DVRs in preserving consumers’ cable and satellite television subscriptions.”
“The phenomenon of eBook readers increasing consumer purchases of books is another encouraging sign that digital content married with new devices can increase consumption. While only 23 percent of respondents preferred to be able to download their books, magazines and newspapers to a digital device in 2007, more than one-third of respondents (36 percent) now express interest in this option.”
“Newspapers have also benefited from increased accessibility via smartphones. This year’s survey found that 20 percent of leading millennials (respondents between the ages of 23 and 28) have read their favorite newspaper in the last six months on a smartphone – up from 9 percent last year. Eleven percent of leading millennials have also stated that this is their favorite method for reading the newspaper – up from 3 percent last year.”

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