May 28, 2022

Kindle Fire Offers ‘Disappointingly Poor’ Experience; 'Miserable' Magazines

Laura Hazard Owen at writes about Jakob Nielsen’s usability report about the Kindle Fire. As the headline indicates, Nielsen says the Fire has a lot of problems.

The article also points out that Nielsen’s report doesn’t take into account technical issues that some users have with the device.

From the Article:

Will the projected 3.9 million Kindle Fire buyers this quarter end up disappointed with their new tablets? User-experience guru Jakob Nielsen’s new usability report finds the Fire’s 7-inch screen troublesome, the magazine-reading experience poor and the device as a whole slow and heavy.


If the Kindle Fire’s sales aren’t as high as projected, “the platform will either die or be reduced to serving poor people who can’t afford a full-sized tablet,” Nielsen concludes. “A small audience won’t offer much incentive for providers to publish 7-inch-optimized content and services. The resulting unpleasant user experience will drive any remaining affluent users to buy bigger tablets.”

Read the Complete Article by Laura Hazard Owen

See Also: “Kindle Fire Usability Findings” by Jakob Nielsen (via AlertBox)

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.