Of all the markets I’ve followed in my decade-plus as a consumer analyst, I’ve never seen a market changing faster than the digital publishing market of today, where the sudden love of e-books has created a “digital backdraft” that has set the entire publishing industry value chain aflame.In a report I just published for GigaOM Pro, (subscription required) I analyze this rapid disruption by outlining six areas in which market players are leveraging large-scale shifts to advance their competitive positioning, all of which will, over time, result in a U.S. e-book marketplace that exceeds $5 billion by 2016 (growing from just under $2 billion in 2011).
Wolf goes on to discusses three areas of disruption:
1. The Collapse of Distribution
2. Book Discovery Goes Social
3. Multi-platform/Multi-screen Access
Read the Full Text of Wolf’s Article