January 20, 2022

Statistics: Majority Of Readers Access Digital Magazine Content, Ads

From Media Post:

Over half of American magazine readers are accessing magazine content and advertising through digital channels, according to Affinity’s most recent American magazine study. Out of 187 million American adults who interacted with magazine content and ads in the period covered by the AMS, 54% did so via the Web or mobile platforms, including smartphones, eReaders, tablets and other mobile devices.

However, 95% of the total magazine audience still consumes magazine content and advertising in print form, according to Affinity, and almost half of the audience overlapped, with 48% consuming via both print and digital channels [our emphasis]. Of the 172 magazine brands tracked by AMS, the average number of different magazines read (across print and digital channels) was 8.2 per month.

Read the Complete Article

See Also: Read a Summary of the Study (8 pages; PDF)
Direct from Infinity

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.