From Media Post:
Over half of American magazine readers are accessing magazine content and advertising through digital channels, according to Affinity’s most recent American magazine study. Out of 187 million American adults who interacted with magazine content and ads in the period covered by the AMS, 54% did so via the Web or mobile platforms, including smartphones, eReaders, tablets and other mobile devices.
However, 95% of the total magazine audience still consumes magazine content and advertising in print form, according to Affinity, and almost half of the audience overlapped, with 48% consuming via both print and digital channels [our emphasis]. Of the 172 magazine brands tracked by AMS, the average number of different magazines read (across print and digital channels) was 8.2 per month.
Read the Complete Article
See Also: Read a Summary of the Study (8 pages; PDF)
Direct from Infinity