Statistics: Majority Of Readers Access Digital Magazine Content, Ads
From Media Post:
Over half of American magazine readers are accessing magazine content and advertising through digital channels, according to Affinity’s most recent American magazine study. Out of 187 million American adults who interacted with magazine content and ads in the period covered by the AMS, 54% did so via the Web or mobile platforms, including smartphones, eReaders, tablets and other mobile devices.
However, 95% of the total magazine audience still consumes magazine content and advertising in print form, according to Affinity, and almost half of the audience overlapped, with 48% consuming via both print and digital channels [our emphasis]. Of the 172 magazine brands tracked by AMS, the average number of different magazines read (across print and digital channels) was 8.2 per month.
Read the Complete Article
See Also: Read a Summary of the Study (8 pages; PDF)
Direct from Infinity
Filed under: Publishing
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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