New statistics from Nielsen. U.S. numbers.
Via Nielsen Wire:
Nielsen’s third quarter survey of mobile users reveals that while only 43 percent of all US mobile phone subscribers own a smartphone, a mobile phone with a powerful operating system, the vast majority of those under the age of 44 now have smartphones. In fact, 62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.
Other groups show slightly lower penetration rates. Around 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone.
After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it jumped 5 percent this quarter.
About Gary Price
