May 17, 2022

"Startup Subtext Wants to Make e-books More Social"

UPDATE: Subtext Introductory Video

By Chris Meadows, TeleRead:

So, naturally, the biggest thing e-books need right now is something to make them more social. Because despite engaging in a solitary, immersive activity, e-book readers secretly just want to have conversations with everyone about what they’re reading.

At least, that’s what the people behind Subtext seem to think. TechCrunch is reporting that this startup has raised $3 million from a number of venture capital sources including Google Ventures which it plans to use in a bid to bring a more social reading experience to the iPad.

Read the Complete TeleRead Article

See Also: “Here’s How Social Reading Might Actually Work” (via mocoNews)

Subtext is working with Hachette Book Group, Penguin Group, Random House, Simon & Schuster, Byliner, Algonquin and other publishers and offering enhanced titles like A Game of Thrones by George R.R. Martin, The Chairs Are Where the People Go by Misha Glouberman and Sheila Heti, and The Magician King by Lev Grossman. The company’s CEO is Andrew Goldman, who sold video game developer Pandemic Studios to EA in 2007.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.