"Startup Subtext Wants to Make e-books More Social"

UPDATE: Subtext Introductory Video
By Chris Meadows, TeleRead:

So, naturally, the biggest thing e-books need right now is something to make them more social. Because despite engaging in a solitary, immersive activity, e-book readers secretly just want to have conversations with everyone about what they’re reading.
At least, that’s what the people behind Subtext seem to think. TechCrunch is reporting that this startup has raised $3 million from a number of venture capital sources including Google Ventures which it plans to use in a bid to bring a more social reading experience to the iPad.

Read the Complete TeleRead Article
See Also: “Here’s How Social Reading Might Actually Work” (via mocoNews)

Subtext is working with Hachette Book Group, Penguin Group, Random House, Simon & Schuster, Byliner, Algonquin and other publishers and offering enhanced titles like A Game of Thrones by George R.R. Martin, The Chairs Are Where the People Go by Misha Glouberman and Sheila Heti, and The Magician King by Lev Grossman. The company’s CEO is Andrew Goldman, who sold video game developer Pandemic Studios to EA in 2007.

Filed under: Companies (Publishers/Vendors), Publishing, Resources