eMarketer estimates 23 million US moms are on Facebook this year—a figure that counts women with children under 18 in the household who use the site at least once each month. That represents well over two-thirds of all online moms in the country. Overall, eMarketer estimates that just 57.1% of internet users (including children) use Facebook monthly.
These estimates mean that as of 2011, moms will make up 17.9% of all US social network users and 17.4% of Facebook users. But the high rates of penetration reached in this group mean growth will be relatively slow, and moms will actually lose share on the sites over time. By 2013, eMarketer estimates, 16.1% of US Facebook users will be moms with children in the home, while 17.1% of all US social network users will be mothers.
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The article includes two charts:
1. US Mom Facebook Users and Penetraions, 2010-2013
2. US Mom Social Media Users and Penetration, 2010-2013