Reading a Book Versus a Screen: Different Reading Devices, Different Modes of Reading?
A book or a screen – which of these two offers more reading comfort? There are no disadvantages to reading from electronic reading devices compared with reading printed texts.
This is one of the results of the world’s first reading study of its kind undertaken by the Research Unit Media Convergence of Johannes Gutenberg University Mainz (JGU) in cooperation with MVB Marketing- und Verlagsservice des Buchhandels GmbH. “E-books and e-readers are playing an increasingly important role on the worldwide book market. However, readers in Germany are particularly skeptical when it comes to e-books and electronic reading devices. The objective of the study was to investigate whether there are reasons for this skepticism,” says the initiator of the study, Professor Dr. Stephan Füssel, chair of the Gutenberg-Institute of Book Studies and spokesperson for the Media Convergence Research Unit at Johannes Gutenberg University Mainz. “This study provides us with a scientific basis for dispelling the widespread misconception that reading from a screen has negative effects,” explains Füssel. “There is no (reading) culture clash – whether it is analog or digital, reading remains the most important cultural technology.”
Filed under: Publishing