From Experian Hitwise:
An international study into the use of social networks by Experian, the global information services company, reveals just how much time people living in different countries spend on Facebook. Singaporeans emerge from the study as those who spend the longest on the social network site, with an average of 38 minutes and 46 seconds per session, while people living in Brazil spend just under half that with an average of 18 minutes and 19 seconds per Facebook session.
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In each country there are thousands of social networks, varying from 3,245 in Brazil to 9,000 in the UK. Despite being one of the most mature social markets, the UK has the lowest market share of visits going to social networks and forums (12.2%). Brazil has the highest percentage of Internet visits going to social sites (18.9% of Internet usage) with 43% of all social networking visits in Brazil going to Orkut, the most visited social network in Brazil.
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- In Brazil the number one social network is Orkut.com with 43% market share. This has fallen year on year by 18% with Facebook experiencing an increase in market share August 2010 to August 2011 by 16%
- The country to experience the fastest growth in Facebook use over the past year is India, with the social network accounting for an increase in market share of 88% in August 2011 compared to August 2010.
- The US also experienced a market share increase from Facebook of 5% year on year.
- Approximately 1 in 4 Singaporeans (18%) jump from one social network directly to another, demonstrating their love of social networks.
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