October 23, 2021

Conf. Paper: "Understanding the Importance of Location, Time, and People in Mobile Local Search Behavior"

Direct to Full Text Paper (4 Pages; PDF)

Authors: Jaime Teevan, Amy Karlson, Shahriyar Amini, A.J. Bernheim Brush, and John Krumm

Abstract:

People often search for local information (e.g., a restaurant, store, gas station, or attraction) from their mobile device. We show, via a survey of 929 mobile searchers at a large software company, that local searches tend to be highly contextual, influenced by geographic features, temporal aspects, and the searcher’s social context. While location was reported to be very important, respondents looked for information about places close to their current location only 40% of the time. Instead, they were often in transit (68% of our searchers) and wanted information related to their destination (27% of searchers), en route to their destination (12%), or near their destination (12%). Additionally, 63% of our participants’ mobile local searches took place within a social context and were discussed with someone else. We discuss these findings to present a picture of how location, time, and social context impact mobile local searches.

Source: MobileHCI 2011 (ACM)
Aug 30–Sept 2, 2011, Stockholm, Sweden

Direct to Full Text Paper (4 Pages; PDF)

via Microsoft Research

 

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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