Social Media: Statistics: "@Congress: It’s a dialogue with #millennials"
From the Medill News Service (For the Associated Press):
Eight of 10 members of Congress are tweeting and using Facebook, but only a handful use the social media sites to reach out to one of their most elusive constituent groups – Millennials, according to some experts.
Despite the fact that more than 80 percent of Congress is on Facebook and Twitter, only a handful communicate with Millennials in a meaningful way.
“I think there is room for improvement with everyone across the board, no matter where you are ideologically, in talking to young people,” said Ron Meyer of Young America’s Foundation, a conservative youth advocacy group.
The article includes two sidebar with statistics. Here are a couple of examples:
- Rep. Darrell Issa — @DarrellIssa — , R-San Diego, is the most frequent tweeter, averaging 13.6 tweets per day.
- Two-thirds of congressional tweeters predominately use Twitter.com directly. The other third uses Twitter applications. The most commonly used application is TweetDeck, with 12.7 percent of congressional offices using the application more often than not.
- The most popular day of the week to tweet on Capitol Hill is Wednesday. One member, Rep. Dana Rohrabacher — @DanaRohrabacher — R-Huntington Beach, tweets most on Sundays. He also replies the most often: 56.4 percent of his tweets are replies.
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Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.