New Research from Ipsos: "E-Readers Still Beat Tablets Among the Wealthy"
Even after adding the kids of affluent heads of household to the survey, Ipsos still finds some newer technologies, such as tablet computers, smart phones and flat-screen TVs still count fewer than half of the richest Americans (the 20% with incomes of $100,000 or more annually by the Ipsos defnitition) as owners.
Still only 9% of affluents own tablet computers. That’s up from 2% a year ago, and another 8% plan to buy tablets this year. But e-readers, despite falling behind tablets in hype, still beat tablets by a 13% to 9% in ownership by affluents. Though only 6% of affluents plan to buy e-readers in the next year,that means e-readers will still be beating tablets among the affluent by next year.
Affluents overindex the general population in use of social media, with 59% using Facebook, according to Ipsos vs. about 52% of the general U.S. population (per ComScore monthly unique visitor data). But affluents underindex for use of Twitter (about 8%, vs. 11% for the U.S. population who visited in the past month). A much bigger 20% of affluent millennials, though, use Twitter, and 86% of affluent millennials are on Facebook.
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Filed under: Data Files, Publishing
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.