New Report/Statistics From Nielsen: "Social Media Report: Spending Time, Money and Going Mobile"
Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy. Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.
Highlights of Nielsen’s “State of the Media: The Social Media Report”
- Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
- At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
- Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
- Nearly 40 percent of social media users access social media content from their mobile phone
- Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
- 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
- Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.