Preprint: "Book Lovers, Technophiles, Pragmatists, and Printers: The Social and Demographic Structure of User Attitudes Toward E-Books"

Title: “Book Lovers, Technophiles, Pragmatists, and Printers: The Social and Demographic Structure of User Attitudes Toward E-Books (22 pages; PDF)”

Source: C&RL (College and Research Libraries)

Authors:
+ Andy Revelle (Social Sciences Librarian, Miami University)
+ Kevin Messner (Life Sciences Librarian, Miami University)
+ Aaron Shrimplin (Assistant Dean for Reference and Collection Services, Miami University)
+ Susan Hurst (Business Librarian, Miami University)

Accepted for Publication: August 2011
Anticipated Publication Date: July 2012

Abstract:

Q-methodology was used to identify clusters of opinions about e-books at Miami University. The research identified four distinct opinion types among those investigated: Book Lovers, Technophiles, Pragmatists, and Printers. The initial Q-methodology study results were then utilized as a basis for a large-n survey of undergraduates, graduate students, and faculty, so that we could have a more complete picture of the demographic and social make-up of the campus population. Results from that survey indicate that academic discipline is strongly associated with the respondents’ opinion types. Gender and educational status are also associated with respondents’ opinion types.

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Filed under: Academic Libraries, Libraries, Management and Leadership, Publishing