May 12, 2021

Fast Facts: Lists & Rankings: The Most Popular Channels on YouTube

From AdAge:

According to ComScore, which will start publishing data on YouTube’s channel partners tomorrow, 40% of YouTube’s audience clicked over in July to watch music videos, more than any other category. Vevo accounted for 38% of YouTube’s entire monthly viewers, easily the most-watched channel within the video-sharing site, and second-place Warner Music accounted for 20% of all viewers in July. Vevo is a joint venture between Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, and it licenses music videos from EMI.

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Earlier this year, YouTube reached out to a select group of its most popular content partners to participate in ComScore’s initial measurement program, and while most partners agreed, some didn’t respond or did not wish to be part of ComScore’s analysis, according to people familiar with the matter. ComScore’s inaugural ranking therefore does not include every single YouTube creator but the measurement firm said the list reflects most of the top content creators. The top three ranked channels would still remain in their positions in a comprehensive list.

52 channels/producers are listed in the complete chart available at the bottom of the AdAge article. It can also be sorted by Video/Viewer and Minutes/Video fields.

Here are the Top 15 Channels.

YouTube Channel
Uniques (000)
Videos/ Viewer
Minutes/ Video
YOUTUBE.COM* 158064.57 114.3 3.1
VEVO 59708.68 14.1 4.7
Warner Music 31251.43 6.3 4.5
Machinima 16925.82 15.7 4.6
Demand Media 15222.32 3.0 4.0
Maker Studios 11445.24 8.9 4.3
Revision3 7593.84 3.4 4.6
Clevvertv 7301.64 2.4 4.3
Associated_Press__AP_ 6580.30 2.2 3.8
IGN 5863.12 3.7 4.4
Next New Networks 4771.56 4.4 4.0
Discovery Communications 3831.53 2.8 4.1
Break Media 3727.32 2.9 4.1
Hearst Television Inc. 3102.47 2.1 4.0
Smosh 3051.76 8.8 4.3
howcast 3027.73 2.8 3.9
About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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