Fast Facts: Lists & Rankings: The Most Popular Channels on YouTube

From AdAge:

According to ComScore, which will start publishing data on YouTube’s channel partners tomorrow, 40% of YouTube’s audience clicked over in July to watch music videos, more than any other category. Vevo accounted for 38% of YouTube’s entire monthly viewers, easily the most-watched channel within the video-sharing site, and second-place Warner Music accounted for 20% of all viewers in July. Vevo is a joint venture between Sony Music Entertainment, Universal Music Group and Abu Dhabi Media, and it licenses music videos from EMI.

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Earlier this year, YouTube reached out to a select group of its most popular content partners to participate in ComScore’s initial measurement program, and while most partners agreed, some didn’t respond or did not wish to be part of ComScore’s analysis, according to people familiar with the matter. ComScore’s inaugural ranking therefore does not include every single YouTube creator but the measurement firm said the list reflects most of the top content creators. The top three ranked channels would still remain in their positions in a comprehensive list.

52 channels/producers are listed in the complete chart available at the bottom of the AdAge article. It can also be sorted by Video/Viewer and Minutes/Video fields.

Here are the Top 15 Channels.

YouTube Channel	Uniques (000)	Videos/ Viewer	Minutes/ Video
YOUTUBE.COM*	158064.57	114.3	3.1
VEVO	59708.68	14.1	4.7
Warner Music	31251.43	6.3	4.5
Machinima	16925.82	15.7	4.6
Demand Media	15222.32	3.0	4.0
Maker Studios	11445.24	8.9	4.3
Revision3	7593.84	3.4	4.6
Clevvertv	7301.64	2.4	4.3
Associated_Press__AP_	6580.30	2.2	3.8
IGN	5863.12	3.7	4.4
Next New Networks	4771.56	4.4	4.0
Discovery Communications	3831.53	2.8	4.1
Break Media	3727.32	2.9	4.1
Hearst Television Inc.	3102.47	2.1	4.0
Smosh	3051.76	8.8	4.3
howcast	3027.73	2.8	3.9

Filed under: Data Files, Publishing, Resources, Video Recordings