January 26, 2021

Twitter: As Expected, Promoted Tweets (aka Paid Ads) Begin Appearing in Timelines

From the Twitter Blog:

We all come to Twitter to connect with the latest information on the topics and people we care about. So when we decide to follow a favorite brand, business or charitable organization, we expect to be among the first to get a special announcement, access to exclusive content or a great offer.

That’s why starting today, we’re introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click.

We’ll be rolling out and testing this new offering over the next several weeks with a select group of partners, including Best Western, Dell, Gatorade, Groupon, HBO, JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s “50/50”, TNT and Virgin America among others — with more to come soon. During this phase, you may also see Promoted Tweets in your timeline from non-profit organizations you follow, including charity: water, Make-A-Wish Foundation, Room to Read, The American Red Cross and Water.org.

The Jet Blue tweet below is promoted.

Since Twitter is working with non-profits what about promoted tweets for libraries and library organizations? It sure would be wonderful to see.

See Also: “Twitter Intros Ability To Target Promoted Tweets To Followers (by Pam Parker, Search Engine Land)

Twitter says engagement on Promoted Tweets [found in the Trends section] already generate 3-5% engagement, and this targeting is likely to increase that metric.

The new targeted Promoted Tweets to followers will initially only be visible on Twitter.com, but the company expects to eventually roll it out to third-party clients, as well.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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