To get a better understanding of how Google+ is performing to date and who is using it, comScore pulled together some figures based on the first 21 days of its public existence (June 29, 2011 – July 19, 2011). Importantly, these data are based on unique visitors (which is different than “users” in that people who never sign up may visit Google+ pages) from home and work computers (which excludes usage via mobile devices). In addition, comScore is measuring behavior from people who visit plus.google.com pages, which may not include usage that occurs through the Google+ bar at the top of most Google pages.
With those parameters in mind, let’s take a look at the tape…
As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience recently surpassed 5 million visitors, up 81% from the previous week and 723% from two weeks earlier.
What is also interesting about the rapid growth of Google+ is its proliferation on a global basis. While the U.S. leads in Google+ audience, it currently accounts for 27% of the total worldwide audience. Interestingly, India holds a strong #2 position with 2.8 million visitors. The UK (867,000 visitors), Canada (859,000 visitors) and Germany (706,000 visitors) round out the top five.
Brand New Report (W/Charts) From comScore: "Google+ Off to a Fast Start with 20 Million Visitors in 21 Days"
Filed by July 22, 2011on