SUBSCRIBE
SUBSCRIBE
EXPLORE +
  • About infoDOCKET
  • Academic Libraries on LJ
  • Research on LJ
  • News on LJ
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Libraries
    • Academic Libraries
    • Government Libraries
    • National Libraries
    • Public Libraries
  • Companies (Publishers/Vendors)
    • EBSCO
    • Elsevier
    • Ex Libris
    • Frontiers
    • Gale
    • PLOS
    • Scholastic
  • New Resources
    • Dashboards
    • Data Files
    • Digital Collections
    • Digital Preservation
    • Interactive Tools
    • Maps
    • Other
    • Podcasts
    • Productivity
  • New Research
    • Conference Presentations
    • Journal Articles
    • Lecture
    • New Issue
    • Reports
  • Topics
    • Archives & Special Collections
    • Associations & Organizations
    • Awards
    • Funding
    • Interviews
    • Jobs
    • Management & Leadership
    • News
    • Patrons & Users
    • Preservation
    • Profiles
    • Publishing
    • Roundup
    • Scholarly Communications
      • Open Access

July 18, 2011 by Gary Price

OCLC Research Releases New Report With Recommendations About Virtual Reference

July 18, 2011 by Gary Price

Title: “Seeking Synchronicity: Revelations and Recommendations for Virtual Reference”

Authors: Lynn Silipigni Connaway, Ph.D., OCLC Senior Research Scientist, and Marie L. Radford, Ph.D., Associate Professor, School of Communication & Information, Rutgers, the State University of New Jersey

The purpose of this new publication,” Connaway said, “is to showcase several years’ and several hundred pages’ worth of work with a few very specific, practical suggestions for sustaining and developing VR services and systems. This short report is designed to be a quick read that is informative in boiling down results from our multi-year research project involving two teams of researchers, at OCLC and Rutgers University.”

Summary:

The report—Seeking Synchronicity: Revelations and Recommendations for Virtual Reference—demonstrates that today’s students, scholars and citizens are not just looking to libraries for answers to specific questions—they want partners and guides in a lifelong information-seeking journey.

Seeking Synchronicity: Revelations and Recommendations for Virtual Reference, from OCLC Research, in partnership with Rutgers, the State University of New Jersey, and additionally funded by the Institute of Museum and Library Services (IMLS), distills more than five years of VR research into a readable summary featuring memorable quotes that vividly illustrate very specific and actionable suggestions. Taken from a multiphase research project that included focus group interviews, online surveys, transcript analysis and phone interviews, with VR librarians, users and non-users, these findings are meant to help practitioners develop and sustain VR services and systems. The report asserts that the “R” in “VR” needs to emphasize virtual “Relationships” as well as “Reference.” Among the topics addressed are:

  • How convenience is the “hook” that draws users into VR services
  • The exaggerated death of ready reference
  • The importance of query clarification in VR
  • Ways to boost accuracy and build better interpersonal relationships in VR
  • What can be learned from VR transcripts
  • Generational differences in how people perceive reference interactions and determine success
  • The need for more and better marketing of a suite of services – a “multi-asking” approach

Read the Complete Summary/Announcement

Direct to Full Text Report:
“Seeking Synchronicity: Revelations and Recommendations for Virtual Reference” (86 pages; PDF)

Filed under: Interviews, Libraries, Patrons and Users

SHARE:

OCLC ResearchVirtual Reference

About Gary Price

Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com.

ADVERTISEMENT

Archives

Job Zone

ADVERTISEMENT

Related Infodocket Posts

Colorado: "Former Weld County Librarian Wins Settlement After District Fired Her For Promoting LGBTQ, Anti-Racism Programs"

From Colorado Public Radio: A former librarian will receive $250,000 from the High Plains Library District as part of a settlement in a lengthy civil rights dispute over her firing. ...

Journal Article: "Video Game Equipment Loss and Durability in a Circulating Academic Collection"

The article linked below was published online today by Evidence Based Library and Information Practice (EBLIP). Title Video Game Equipment Loss and Durability in a Circulating Academic Collection Authors Diane ...

New Report: "Alternative Publishing Platforms. What Have We Learnt?"

From Knowledge Exchange: Different alternative publishing platforms have appeared over recent years. But what are their pros and cons? Do they differ significantly from traditional scholarly journals? To better understand ...

Not Real News: An Associated Press Roundup of Untrue Stories Shared Widely on Social Media This Week

From the Associated Press: A roundup of some of the most popular but completely untrue stories and visuals of the week. None of these are legit, even though they were ...

The Federal Trade Commission (FTC) is Hosting a Virtual Roundtable on AI and Content Creation on October 4th

From the Federal Trade Commission: The Federal Trade Commission staff will be hosting a virtual roundtable discussion on October 4, 2023 to better understand the impact of the use of ...

Andrea Jackson Gavin Appointed Inaugural Program Director of the HBCU Digital Library Trust

Below is the Full Text of the Announcement Letter (via the Harvard Library): We are delighted to announce the appointment of Andrea Jackson Gavin as the inaugural Program Director of the ...

U.S. Census Releases 2020 Data for Nearly 1,500 Detailed Race and Ethnicity Groups, Tribes and Villages

From the U.S. Census: The U.S. Census Bureau today released 2020 Census population counts and sex-by-age statistics for 300 detailed race and ethnic groups, as well as 1,187 detailed American ...

Book Bans Spike by 33% During the Last School Year, According to New Research by PEN America

From PEN America:  The number of public school book bans across the country increased by 33 percent in the 2022-23 school year compared to the 2021-22 school year, according to ...

Penn State Leads Big Ten Academic Alliance Project on Open Homework Systems; ChatGPT Usage is Rising Again as...

AI ChatGPT Usage is Rising Again as Students Return to School (via Bloomberg) Universities Rethink Using AI Writing Detectors to Vet Students’ Work (via Bloomberg) Amazon AI-Generated Books Force Amazon ...

Alabama: Ozark Library Increases Parental Supervision Requirements But Doesn’t Remove Books

From The Alabama Reflector: The Ozark Dale County Library Board of Trustees Wednesday approved new policies that will require more parental supervision of children in libraries but did not explicitly ...

$800,000 Budget Cut Proposed: West Virginia University Library System Plans to Reduce Staff, Modify Space Amid University Cuts;...

From WCHS: Following the vote to cut 28 majors and more than 100 faculty positions at West Virginia University, the university’s library system could be the next to take the ...

American Library Association (ALA) Releases Preliminary Data on 2023 Book Challenges; Highest Number of Book Challenges Since ALA...

UPDATE LeVar Burton to Lead 2023 Banned Books Week as Honorary Chair (via ALA) —End Update— Below is the full text of a statement released today by the American Library ...

ADVERTISEMENT

FOLLOW US ON TWITTER

Tweets by infoDOCKET

ADVERTISEMENT

This coverage is free for all visitors. Your support makes this possible.

This coverage is free for all visitors. Your support makes this possible.

Primary Sidebar

  • News
  • Reviews+
  • Technology
  • Programs+
  • Design
  • Leadership
  • People
  • COVID-19
  • Advocacy
  • Opinion
  • INFOdocket
  • Job Zone

Reviews+

  • Booklists
  • Prepub Alert
  • Book Pulse
  • Media
  • Readers' Advisory
  • Self-Published Books
  • Review Submissions
  • Review for LJ

Awards

  • Library of the Year
  • Librarian of the Year
  • Movers & Shakers 2022
  • Paralibrarian of the Year
  • Best Small Library
  • Marketer of the Year
  • All Awards Guidelines
  • Community Impact Prize

Resources

  • LJ Index/Star Libraries
  • Research
  • White Papers / Case Studies

Events & PD

  • Online Courses
  • In-Person Events
  • Virtual Events
  • Webcasts
  • About Us
  • Contact Us
  • Advertise
  • Subscribe
  • Media Inquiries
  • Newsletter Sign Up
  • Submit Features/News
  • Data Privacy
  • Terms of Use
  • Terms of Sale
  • FAQs
  • Careers at MSI


© 2023 Library Journal. All rights reserved.


© 2022 Library Journal. All rights reserved.