January 25, 2022

New Study Shows 96% of Americans Under 50 Years Old Use Facebook

The 96% number is one of many interesting findings in a new report from Bank Of America Merrill Lynch about how American’s use Facebook and other social networking services. If the 96% is off to some degree (it likely is in our view) the number would still be amazing.

The complete report is not online but Business Insider provides access to 18 chart from the document.

Who was surveyed?

“BofA surveyed 418 U.S. consumers under the age of 50 and says survey participants ‘roughly resemble’ the U.S. population.”


  • The majority of people are checking their Facebook profiles daily
  • The biggest worry for Facebook users is privacy and how data is used
  • 39% of users have over 200 friends on Facebook
  • Facebook usage is increasing (51% reported their using the service more this year vs. last)
  • Worrisome for Google? 25% of Facebook users posed a question to their friends that they would have used Google for

Read/Review All 18 Charts

See Also: “Report: 96% of Americans under 50 are on Facebook” (via The Next Web)

This article points out how Bank of America might have handled that those under the age of 13 are not allowed to use the service although some report that although Facebook doesn’t allow it in their user rules, their are users under the age of 13.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.