May 16, 2021

Barnes & Noble Plans to Launch a "New" eReader Device (In Addition to Nook)

A Barnes & Noble 8-K SEC filing yesterday includes this sentence:

In a meeting with investor analysts on May 4, 2011, Barnes & Noble, Inc. (the “Company”) indicated it expects to make an announcement on May 24, 2011 regarding the launch of a new eReader device.

CNET says the that the new product will replace it’s  e-ink e-reader. Stay Tuned.

From Reuters:

The announcement comes weeks after the company introduced new features to its Nook Color e-reader to make the device more competitive with Apple Inc’s iPad and offer more functions than Amazon.com Inc’s Kindle.

From CNET

The filing had no specific details about the e-reader, but for some reason the [Wall St.] Journal speculated that Barnes & Noble might release a “more powerful combination tablet and e-reader” that would perhaps run Honeycomb, the Android 3.0 OS designed for tablets.

We’re here to tell you that’s probably not the case and that the more likely–and logical–scenario is that Barnes & Noble finally will be replacing its lower priced e-ink e-reader, which has had major trouble competing with the third-generation Kindle in recent months.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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