Report: eBook Usage in China is Booming

China’s state-run news agency Xinhua reports on a survey results released yesterday by the Chinese Academy of Press and Publication about ebook usage in China.

Who Was Surveyed?
More than 19,000 people in 51 cities and 29 Chinese provincial regions were surveyed.

Findings

• “Chinese people between the ages of 18 and 70 read 613 million electronic books in 2010.”

• “Among them, 23 percent read e-books via mobile phones, up 8 percentage points from 2009. Another 3.9 percent read books on e-book readers and over 18 percent read books on the Internet.”

• “Only 16.4 percent of Chinese e-book readers buy paper books after reading the electronic versions.”

• The acceptable price to download an e-book from the Internet is 1.33 yuan (0.2 U.S. dollars), and nearly 54 percent of digital readers say they would pay an average of 3.45 yuan to download e-books.

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