Highlights of the February 2011 sales report of the Association of American Publishers, which is being released today.
The report, produced by the trade association of the U.S. book publishing industry, tracks monthly and year-to-date publishers’ net sales revenue in all categories of commercial, education, professional and scholarly books and journals.
According to the February results, once again e-Books have enjoyed triple-digit percentage growth, 202.3%, vs February 2010. Downloaded Audiobooks, which have also seen consistent monthly gains, increased 36.7% vs last February.
For February 2011, e-Books ranked as the #1 format among all categories of Trade publishing (Adult Hardcover, Adult Paperback, Adult Mass Market, Children’s/Young Adult Hardcover, Children’s/Young Adult Paperback).
This one-month surge is primarily attributed to a high level of strong post-holiday e-Book buying, or “loading,” by consumers who received e-Reader devices as gifts. Experts note that the expanded selection of e-Readers introduced for the holidays and the broader availability of titles are factors.
Other highlights in the February 2011 report (all February 2011 vs February 2010 unless otherwise noted):
- Digital categories:
E-Book sales were $90.3 Million, growing 202.3% vs February 2010. Downloaded Audiobooks were $6.9M, an increase of 36.7%.
- Trade categories:
Adult Trade categories combined (Hardcover, Paperback and Mass Market) were $156.8M, down 34.4%. Children’s/Young Adult categories combined (Hardcover and Paperback) were $58.5M, a decline of 16.1%
- *Year-to-date 2011 vs YTD 2010: E-Books increased by 169.4% while all categories combined of print Trade books declined by 24.8%
- Religious books:
February sales of $48.5M were an increase of 5.5%; this reflects growth as well in the category for year-to-date, up 6.1% to $93.9M.
- Education categories
Higher Education sales for YTD (January and February 2011) were $406.9M, down slightly by 5.6% vs YTD 2010. In K-12, YTD sales were $173M, declining 8.9% from 2010.
- Professional/Scholarly categories:
Total sales for professional books and journals were $42.9M, a slight drop of 3.6% vs February 2010. Combined sales of University Press (hardcover and paperback) were $6.7M, falling 6% vs last year.