From a Blog Post by Martin Fenner on Gobbledygook:
In April 2009 Learned Publishing published a paper by David Shottontitled Semantic publishing: the coming revolution in scientific journal publishing. David listed six rules for semantic publishers:
- Start simply and improve functionality incrementally.
- Expect greater things of your authors.
- Exploit your existing in-house skills fully.
- Use established standards wherever possible.
- Publish raw datasets to the Web.
- Release article metadata, particularly reference lists, in machine-readable form.
Although the paper focusses on scholarly publishers, these rules also very much apply to what we could call Scholarly HTML today.
At about the same time (March 31, 2009) Peter Sefton for the first time used the term Scholarly HTML in a blog post.